Media Strategies That get You Seen, Heard and Remembered

1. The Power of Intention in Media Appearances

Media interviews are far more than casual conversations. They're strategic opportunities to share your expertise and connect with a broader audience. The key to success lies in understanding your core intention. Before stepping in front of a camera or microphone, you need to clearly define what you want to achieve. Are you aiming to educate, inform, entertain, or inspire?

Successful media appearances aren't about randomly answering questions, but about having a clear purpose. Think of your interview as a carefully crafted platform to deliver valuable insights. The right media strategies transform a simple conversation into a meaningful connection with your audience.

2. Avoiding Random Acts of Media

Many experts make the mistake of treating media interviews as casual conversations. This approach leads to what's called "random acts of media" - interviews without strategy or purpose. Instead, you should view each media opportunity as a marketing asset that someone else is paying to create.

Your goal is to serve the audience while strategically positioning yourself as an expert. This means preparing thoughtful, concise messages that align with your expertise and book's core message. Remember, media outlets are looking for experts who can provide genuine value to their audience.

3. Crafting Your Media Persona

Authenticity is your greatest asset in media appearances. Contrary to popular belief, audiences don't want perfection - they want genuine, relatable expertise! Don't try to present an overly polished version of yourself that feels artificial. (You won't be comfortable and the audience won't feel connected to you.)

Focus on being yourself while maintaining professionalism. Share your insights with passion and vulnerability. Your unique perspective and personal stories can make complex topics more accessible and engaging for listeners or viewers.

4. Your Media Success Can't Be Random:

Developing a strategic approach to media interviews involves several essential steps, which is why I created my strategic framework: The Media I.M.P.A.C.T. Method™

• Intention
• Messaging
• Pitching
• Amplification
• Communication
• Transformation

Each element plays a crucial role in creating a memorable and effective media appearance.

5. Maximizing Your Media Opportunity

The best media strategies don’t end when the interview does. It’s not just about the moment on camera - it's about the long-term impact. Prepare a single, clear call to action for your audience. This might be directing them to your book, a website resource, or a specific program.

Don't be afraid to ask the media outlet to mention your book or provide a specific link. Remember, you're bringing valuable expertise to their platform, and it's reasonable to have a mutually beneficial arrangement.

Key Takeaway
Media interviews are powerful opportunities for authors and experts to share their message. With careful preparation, strategic thinking, and a focus on serving the audience, you can transform these appearances into significant marketing assets. The key is to approach each interview with intention, authenticity, and a genuine desire to provide value.