If you know your topic better than anyone else out there, then why can’t you get Media attention?
As a former Oprah Show Post Producer and nonfiction author, I get it. I truly do.
You’ve spent months, maybe years, writing a nonfiction book, creating an innovative product, or developing a much-needed service based on your unique expertise. You want to get publicity for your message. But you don’t know how.
You’re in the right place.
I’m glad you’re here. No doubt, you’ve accomplished a lot. The trouble is though, something is starting to sink in. Your area of expertise and Media – well, they’re worlds apart.
I know – it’s incredibly frustrating. And usually, this is where most people get stuck.
I mean, do any of these sound familiar?
- You have no idea how to get media coverage
- You lack clarity and focus about your core message
- You wouldn’t know what to say if the Media came calling
- You’re scared you’ll make a big mistake on the air
- You don’t know how to build relationships with key media professionals
- You need media tips and strategies that are easy to digest and implement quickly
Your Media Roadmap
You’re not alone. Just about every day I talk with people like you who have important – even life changing – messages to share, but they have no idea how to navigate the confusing media landscape. They seek publicity but they don’t know where to start. They feel lost.
So it occurred to me that to many people, maybe even you – Media is like a foreign country. You don’t know the terrain, you don’t understand the culture, and you don’t speak the language. No wonder you’re lost.
But here’s the thing. I speak Media.
And because I know the landscape, the culture, and the language of Media, I knew I had to create a roadmap to help you get to where you want to be.
Who Am I and Why Should You Listen To Me?
Hi, I’m Mary O’Donohue, a writer, expert, and speaker, like many of you. But I’m unique in that I also know what day-to-day life is like for people working behind the scenes on major television shows, because I’ve been one of them. For more than 30 years I’ve worked in media, starting in radio, then local television news, and ultimately working my way up to national programs like Meet the Press, NBC Nightly News, The Today Show, and numerous talk shows, including the incredibly successful, unparalleled leader of them all, The Oprah Winfrey Show, where I spent 12 seasons, the last 8 as a Post Producer.
To say that I know my way around a TV studio, control room or edit room is quite an understatement. I’ve spent more than 3 decades immersed in the culture of top TV shows, working on literally thousands of episodes of programs seen by millions and millions of people. But it never intimidated me. Not once.
Until the day the cameras were turned on me.
I’ve Been In Your Shoes
You see, I’m also an author. Writing a book while working for the Oprah Show and simultaneously raising two children along with my husband, who owned a small business at the time…well, it was a bit hectic to say the least! But when my parenting book, When You Say “Thank You,” Mean It, a month-by-month guide for raising children with extraordinary character was published in 2010, I began to realize I had stepped into a whole new world. With the support of a launch publicist for the first 90 days after my book came out, I did several radio, print, and internet interviews, one of which catapulted my book to best seller status. I’m going to repeat that because it’s so important to emphasize – literally one interview transformed my book into a bestseller.
It wasn’t long before the requests for TV appearances came in. And I don’t mind telling you, I was completely terrified. Like “if I have to go on TV and talk about my book, I’m gonna throw up” terrified.
My “Behind the Scenes” Advantage
I truly wanted to share the message of my book, so I had to leap way out of my comfort zone, and embrace the role of parenting expert in the media. Once I began doing on camera interviews, I naturally started using my behind the scenes media experience. It’s just a part of me. I didn’t even have to think about it. It helped me embrace life as an “expert” in front of the camera. I began to handle interviews my publicist set up with ease and confidence. I knew what reporters and producers were looking for in terms of compelling stories and sound bites. I started to craft emails to producers in such a way that I was the one controlling my message.
And when the launch period was over, and the Oprah show wrapped up production, I used my behind the scenes experience to pitch myself to national media, landing the cover story in Parents Magazine – without a publicist. And I realized that because I am fluent in the language of “media,” I had a huge advantage that other authors, experts, entrepreneurs, speakers, and small business owners seeking publicity simply didn’t have.
I’m a one-of-a-kind media coach who’s worked behind the scenes on major national TV shows, written a non-fiction book, and then done interviews on the other side of camera. I have something unique to offer to those who want to get their own messages into media but don’t know where to begin. In my career, I’ve been fortunate to have a few people who guided me along the way, teaching me the key things I needed to move forward. Mentors.
They’re the ones who’ve been where you want to be. They’ve traveled the road before you, and they know the insider tips and insights that are crucial to get you to the next level. And it occurred to me that that’s exactly what you need.
You Need a Media Mentor
That’s where my 30 DAY MEDIA MENTOR course comes in. Though I do have a small number of clients I work with for one-on-one private media coaching, I can’t answer every question, or guide every person I meet who needs media advice. But I truly want to make it easier for you. So I have just created this audio course, filled with the very advice most people have sought from me when they’re just starting out in media.
The 30 DAY MEDIA MENTOR is based on my experience both behind and in front of the camera – to help YOU. Because when you’re learning something new, and venturing into unchartered territory, there is nothing better than having a Mentor guiding you every step of the way.
The 30 DAY MEDIA MENTOR course is perfect for you if you’re new to media and you’re a…
Non-Fiction Author, Small Business Owner, Financial Expert, Professional Speaker, Start Up Entrepreneur, Doctor, CEO, Attorney, Psychologist, Make Up Artist, Parenting Expert, Chef/Restaurant Owner, Leadership Coach, Real Estate Broker, Dating Expert, Life Hacker, Fashion Designer, Alternative Health Care Provider, Travel Expert, Fitness Guru, Life Coach, Professional Athlete, Movement Leader, Professional Musician, Technology Expert, Interior Designer…
…or an expert of any kind seeking publicity for a book, product, service, brand, or message.
What People Are Saying About The Course
This course took the mystery out of media! As a public speaker and soon-to-be author, I’m always looking for more ways to share my message and help more special needs parents. The 30 Day Media Mentor broke down the steps piece by piece to be effective on TV, on radio and in print. Before Mary’s course I was missing the critical behind the scenes perspective of how the media looks at me, my message and how I can make relationships in the media win/win. Now, when the media starts calling, I’ll be ready! ~Catherine Whitcher, M.Ed. catherinewhitcher.com
Mary O’Donohue’s course, “30 Day Media Mentor”, is an phenomenal resource that should be in the toolkit of every entrepreneur, consultant, small business owner or creative professional. The course is full of practical tips and road-tested advice, taking the user step-by-step through the essential building blocks needed to create a media success action plan customized to your goals. And, because Mary delivers her information wrapped in warm encouragement and insightful stories, the course is fun and engaging too! If you’re ready to get your message out into the world and want to learn how to craft a successful media strategy, Mary O’Donohue’s “30 Day Media Mentor” program is the best place to start! ~Peggy Doyle, Co-Founder, WHAT NOW WHAT NEXT, A Global Network for Women Entrepreneurs
I’m so glad I found this course when I did! It’s packed full of practical wisdom and advice for how to navigate the media world. I now feel much more confident in communicating my message, and I know I’ve been saved from possible future faux-pas! The course is high quality and professional and Mary’s years of expertise are clear. The best thing is she makes it seem doable! Thank you Mary for creating this course. It’s a total God-send!’ ~Katherine Martin, Author & Coach, CreativeWorldChangers.com
“I just finished Mary’s 30 Day Media Mentor program, and all I can say is WOW! I have worked in the film and television industry for twenty years, and believe me when I tell you, Mary knows her stuff. She is an uber-expert and even though I know the business pretty well, I still learned A TON from following the 30 Day Media Mentor program. I also wanted to give a huge SHOUT OUT to how incredibly easy it was to listen to. Mary has made each lesson under five minutes, yet those minutes are packed with such incredibly valuable information. Also, since I run an online business, and I am a wife and mother, time is always an issue. Mary has managed to create something that ANYONE can fit in to their schedule. For only a few minutes a day, I was able to get new tools, tips, and inspiration to move into the spotlight for my business. I actually feel more prepared than ever now, and that is just from her 30-day program! I can only imagine how incredible her one on one coaching would be!” ~Lisa Jemus, Tarot Reader, Life Coach, & Teacher tarotsolutions.ca
Why This Course Is Right For You
Hey, launching a book, setting up a business, creating a product, or becoming certified in your area of expertise can take a big chunk out of your schedule and your budget. That’s exactly why I created this course – for busy people who don’t want to spend several hours a week and hundreds of dollars an hour to work with me privately. The great thing is,this 30 day program is an insider’s guide, packed with concrete and practical steps needed to get you started in media. All from an Oprah Show veteran!
- This 30 day audio program is completely self-directed.
- Listen morning, noon, or evening – whatever works for you.
- Each day’s audio lesson is about 3 minutes long.
- Listen to the daily lesson on your phone or on your computer.
- Each lesson comes with a daily action step.
- The daily action steps typically take less than 20 minutes.
- Build media skills one at a time over 30 days.
- It’s designed to easily fit into your busy lifestyle.
The 30 DAY MEDIA MENTOR course has been created to match the needs of a wide variety of professionals who are ready to take their message or brand to the next level: Authors eager to share the message of their book, medical professionals passionate about health and wellness, corporate executives wanting to appeal to a wider audience, small business owners who truly want to be known in their communities, and more.
Want To Sample The Course?
I’ve got you covered. Take a listen to Day 1 here by pressing the Play button on the black timeline below:
With over 30 years of experience behind and in front of the camera, no one else can offer this unique
perspective and provide the practical steps you need to be successful in today’s media landscape.
P.S. As a bonus for completing the 30 Day Media Mentor course, at the end of the program you’ll receive a Media Success Guide I’ve created just for you with the Top 10 Publicity Resources to help you get media coverage!
So, do you want to know the key steps to get your message media ready so it’s effective and serves your audience and your mission?
Are you ready for a Media Mentor to make it so much easier than if you had to do it all on your own?
Let’s get started!
Disclaimer: Every effort has been made to accurately describe the program. Participation is key to your success. Simply listening to the course without doing the daily action steps will not get you further in your Media journey. Being successful in Media requires hard work, tenacity, and commitment. I want you to succeed and I’m giving you the foundational steps you need to take to get started in Media. This course comes with a full 30 day refund policy valid from date of purchase so you have 30 days to try the program. Just make sure you are doing the daily action steps. Stick with them – they build on each other throughout the program. But if you find that this simply isn’t for you, you have a full month to send an email to firstname.lastname@example.org with the subject line “refund.”
There is no risk to you whatsoever! So, let’s get started!